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Optimus and Retail Associates Forge Strategic Global Joint Venture to Enhance International Business

Updated: Oct 20

[Miami, October 20th, 2023] - Optimus, a leading provider of business automation in the USA, Caribbean, and LATAM, is thrilled to announce a global strategic partnership with Retail Associates, a prominent retail business transformation provider with headquarters in Manila, Philippines and a solid local presence in Hong-Kong and Asia Pacific. This collaboration marks the union of two esteemed 2023 Diamond-ranked partners, combining their expertise to deliver unparalleled business solutions globally.

The partnership between Optimus and Retail Associates aims to foster an exchange of best practices and intellectual property between Asia and the Americas, leveraging each company's extensive knowledge and experience. By pooling their resources and expertise, both companies are set to revolutionize how multinational organizations streamline their operations, delivering innovative solutions that bring a local touch with global reach.

Hector Negron, CEO of Optimus, spoke with great inspiration about the partnership, expressing his excitement for its opportunity to expand their reach and strengthen their position as industry leader in the international business solutions market. With Optimus's presence in the USA, Puerto Rico, Mexico, Colombia, Peru, Honduras, Argentina, and the Caribbean, combined with Retail Associate's footprint in the Philippines, Hong Kong, and Asia Pacific, they can offer comprehensive services and support to clients in multiple countries.

The partnership between Optimus and Retail Associates will also focus on facilitating multi-country rollouts for global and international companies, utilizing Microsoft Dynamics 365 Business Central, and autonomous check-out technologies. By leveraging the capabilities of these robust hardware and software solutions, clients can benefit from enhanced efficiency, improved decision-making, and seamless integration across various business functions. The Retail and Hospitality Industries will benefit from automation with solutions like self-checkout (SCO), computer vision, self-service kiosks, mobile self-service, web ordering, artificial intelligence (AI), machine learning, bots, audit, localizations, and many other solutions.

"Our common goal is to facilitate seamless cross-border operations for organizations, leveraging state-of-the-art technology and top-notch solutions," stated Bo Lundqvist, the President, and CEO of Retail Associates. "In partnership with Optimus, we provide outstanding services and groundbreaking solutions that empower businesses to flourish in an ever more interconnected world. “Retail Associates and OPTIMUS are poised to transform how businesses operate internationally through this strategic partnership. Combining their resources, expertise, and global presence will drive business growth, facilitate efficient cross-border operations, and empower companies with the tools they need to succeed in the dynamic global marketplace.

About Optimus Business Transformation

Optimus provides cutting-edge technology consulting and software solutions tailored to meet our client’s unique needs across eight industries. Our expertise spans innovative technology platforms, empowering our clients to embark on a seamless digital transformation journey. We take pride in becoming our client’s trusted advisors and diligently serving them throughout their evolution in the industry. For more information, visit

About Retail Associates

Retail Associates provides retailers and distributors consulting services associated with system implementation, business process improvement, and business analysis. We specialize in delivering LS Retail NAV / LS Central - end-to-end business solutions built on the Microsoft Dynamics Platform. We also provide Business Intelligence (BI) and reporting tools to help retailers maximize their growth potential. For more information, visit their website at

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