
GMC Rentals
Case Study
Their Situation
GMC Rentals, a leading equipment rental and services provider in Puerto Rico, faced significant operational challenges due to a failed implementation of Microsoft Dynamics 365 Business Central with a previous partner. The inability to go live led to a lack of visibility into accounts receivable, inventory mismatches, and operational instability.
Initially, GMC attempted to resolve these issues by integrating a separate POS system, but repeated failures created further inefficiencies and frustration across their physical stores in Bayamón, Cataño, and Carolina.


The Implementation
Optimus Business Transformation stepped in to stabilize GMC’s operations and proposed LS Central solution as a unified platform solution. Leveraging its deep expertise in Microsoft Dynamics 365 Business Central and retail transformation, Optimus delivered a seamless implementation that was notably smoother than GMC’s prior attempts.
The Optimus team supported all project phases, with on-site consultants ensuring effective communication and providing ERP functionality & accounting guidance during the Go-Live stage.
The Solution
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By implementing LS Central solution, GMC gained an integrated system uniting ERP, POS, inventory, and vendor management. This unified commerce solution enabled real-time data synchronization and provided a single source of information across all business areas. Key functionalities included:
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Streamlined warehouse and inventory management
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Real-time transaction reporting from POS to back office
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Improved banking reconciliation processes in the accounting department


Benefits
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The implementation of LS Central by Optimus Business Transformation marked a turning point for GMC Rentals. After struggling with failed systems and operational bottlenecks, GMC gained the stability and visibility it needed to manage its growing multi-location operations effectively.
The unified platform eliminated the need for disparate systems, reduced manual processes, and empowered the team with real-time information to make faster, more accurate decisions. This transformation has improved not only their operational efficiency but also their ability to deliver a superior customer experience across all physical stores.
“With LS Central, we’ve finally aligned our back office and front line – our team spends less time troubleshooting and more time serving customers.”
Luis Rivera, President & Chief Executive Officer.
Conclusion:
The partnership with Optimus has transformed GMC’s operations, bringing stability, efficiency, and scalability. The unified LS Central platform now supports GMC’s multi-location operations, enabling them to deliver superior service to their clients and confidently plan for future growth.
