NAMCO
Case Study
Their Situation
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Namco Pools, a leading retailer of pools, spas, and patio furniture in the United States, faced mounting financial strain due to the use of an expensive connector between Magento and Microsoft Dynamics 365 Business Central. Beyond the high implementation cost, Namco was also burdened with ongoing website fees, creating an unsustainable model for long-term growth.
The company realized that maintaining this integration was neither scalable nor cost-effective. Their objective was to find a more economical solution that could deliver equivalent performance while ensuring long-term sustainability and flexibility.
The Implementation
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In response to Namco's challenge, Microsoft and Shopify collaborated to provide a native Business Central connector designed to seamlessly integrate core business functions—such as orders, inventory, and pricing—between the two platforms.
With the guidance and technical support of Optimus Business Transformation, the transition was executed efficiently and with minimal operational disruption. Optimus also delivered comprehensive documentation, simplifying onboarding and empowering Namco’s internal teams for future system maintenance.
The Solution
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The new integration between Microsoft Dynamics 365 Business Central and Shopify offered a reliable, scalable, and cost-effective alternative to the Magento connector.
This native connector enabled automation of essential processes like real-time inventory synchronization, order tracking, pricing updates, and multi-location fulfillment—all while significantly reducing technical complexity.
The Optimus-led implementation ensured the system performed seamlessly from day one, supported by detailed training and onboarding.
Benefits​
The shift to a modernized, native integration between Shopify and Microsoft Dynamics 365 Business Central delivered immediate and long-term advantages for Namco Pools. By eliminating unnecessary complexity and reducing costs, the company was able to refocus on growth and efficiency. Among the key benefits:
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Significant cost reduction by eliminating reliance on the previous Magento connector
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Real-time synchronization of inventory, orders, and pricing between Shopify and Microsoft dynamics 365 Business Central
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Streamlined eCommerce operations and simplified in-store pickup process
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Accurate stock levels maintained across multiple locations without added costs
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Continuous price and shipment updates for better visibility and customer experience
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Enhanced reporting for financial and merchandise metrics
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Minimal technical disruptions, improving reliability and staff efficiency
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Revenue impact visible from day one, with ~$15,000 in online sales during the first week
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Supported by Optimus’ fast, expert-led deployment and thorough documentation
Conclusion​
Namco Pools’ strategic migration to Shopify—supported by Microsoft Dynamics 365 Business Central connector and Optimus Business Transformation’s expert implementation—marked a turning point in operational and financial efficiency. The new system simplified user navigation, reduced operational expenses, and delivered robust performance with minimal downtime. With scalable architecture and real-time capabilities, Namco not only resolved their immediate challenges but positioned themselves for long-term digital success in a competitive retail environment.