Pan American Grain
Case Study
Pan American Grain, a leading Caribbean agro-industrial company with over 45 years of experience, faced critical challenges with their previous sales management system. The outdated platform lacked updates and maintenance, leading to slow data synchronization, frequent technical issues, and disruptions for the sales team.
Sales representatives were forced to rely on two separate devices—a tablet for their sales application and a phone for communication—which hindered mobility and workflow efficiency. Furthermore, the system’s limited functionalities no longer aligned with the company’s growing needs. The turning point came when the system provider announced they would discontinue all maintenance and support, making a change not only necessary but urgent.
The Implementation:
​Pan American Grain turned to Optimus Business Transformation to evaluate and implement a solution that would meet their current and future operational demands. After a thorough assessment, LaceUp was selected as the ideal sales management system. The decision was driven by its seamless integration with their existing ERP system (Microsoft Dynamics GP), competitive pricing, and user-friendly interface.
Optimus led a structured implementation process that prioritized minimal disruption to Pan American Grain's day-to-day operations. Through effective communication, hands-on support, and tailored training sessions, Optimus ensured that the sales team could quickly adapt to the new platform. The ability to conduct thorough testing during the evaluation phase allowed Pan American Grain to confirm LaceUp’s capabilities, building trust and confidence in the solution.
The Solution:
By implementing LaceUp, Pan American Grain completely transformed its sales operations. Optimus Business Transformation ensured the solution addressed the company’s unique challenges while maximizing efficiency and functionality.
The platform consolidated multiple tasks into a single, intuitive system, allowing sales representatives to perform all their work directly from one mobile device. This eliminated the need for separate tablets, significantly reducing costs and streamlining workflows.
LaceUp’s fast and reliable data synchronization resolved the technical delays and errors that had previously slowed operations. Sales representatives gained access to advanced features, such as real-time customer account statements, order previews, and the ability to upload product images. Additionally, functionalities like managing multiple price contracts and emailing invoices enabled the team to better serve customers and close sales efficiently.
The solution implemented by Optimus not only improved mobility but also empowered Pan American Grain’s sales team with tools to be more autonomous, agile, and productive. By enhancing user experience and reducing manual work, the platform aligned perfectly with the company’s vision for modernization.
Benefits:
The implementation of LaceUp brought significant improvements to Pan American Grain’s operations, creating tangible results for both cost efficiency and team performance.
First, the elimination of tablets and additional data plans led to immediate cost savings while simplifying workflows for sales representatives. Additionally, the platform’s fast and efficient data synchronization significantly improved productivity, allowing the team to focus on delivering better service to customers.
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Finally, LaceUp provided greater autonomy to sales representatives, who could now access customer financial information, manage contracts, and send essential documents directly from their mobile devices, streamlining their daily tasks and enhancing the overall sales process.
