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Pan AmericanGrains

Business Case

Pan American Grain is a leading Caribbean agro-industrial company based in Puerto Rico, operating for over 45 years in processing, manufacturing, and distributing grains, coffee, spirits, human food products, animal feed, and fertilizers. With nearly 700 employees, they maintain five grain warehouses, four processing mills, four manufacturing plants, and three port facilities, making them one of Puerto Rico's largest exporters.

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Goals:

  • Lack of updates and maintenance from the provider of their previous sales management system

  • Very slow data synchronization due to local direct transfer to tables

  • Frequent synchronization issues affecting salespeople

  • Salespeople needed to use two devices (a tablet for the application and a phone for communications)

  • Limited functionalities compared to current needs The decisive moment that led them to look for a new solution was when the provider notified them that they would no longer provide maintenance or updates to the system.

Solution: After evaluating several solutions, Pan American Grain selected LaceUp as their new sales management system. The key factors that convinced them were the existing interface with their ERP system (Microsoft Dynamics GP), competitive pricing, good support and communication during the evaluation process, ease of use of the application, and the ability to conduct tests during the evaluation. The implementation process was successful, with effective communication and responsive support from the LaceUp team.

Benefits:

  • Eliminated the need for tablets, reducing equipment and data plan costs

  • Greater autonomy for salespeople by being able to access financial information without depending on the credit department

  • Better mobility by using only the mobile phone for all functions

  • Better user experience for salespeople

  • Increased efficiency in daily operations

  • Fast and efficient data synchronization

  • Ability to view sales history

  • Direct access to customer account statements from the application

  • Capability to send invoices and financial statements via email

  • Preview of orders before sending

  • Ability to upload product photos

  • Effective management of multiple price contracts

The investment in LaceUp practically pays for itself with the savings in equipment and plans, while improving the overall operational efficiency of the sales team.

As Juan, the customer representative, stated: "LaceUp has transformed how our sales team operates. We have achieved significant cost savings by eliminating the need for tablets, and our sales representatives now have all the tools they need in a single device. The fast synchronization, easy access to customer financial information, and ability to handle multiple price contracts have made our team more autonomous and efficient. The platform's user-friendly interface and comprehensive functionalities have simplified our daily operations."

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